Vasco da Gama shirt
In 2024, I was honored to create the brand identity for the Os de Lacerda family—widely recognized as the most awarded family in Brazil’s specialty coffee championships. Their legacy of consistent excellence in coffee quality competitions positioned them at the pinnacle of the Brazilian coffee world.
Os de Lacerda family celebrating their last award around Mr. Onofre de Lacerda
At the heart of the brand is Mr. Onofre, the family patriarch and a devoted fan of the Vasco da Gama soccer club. He is known to wear a Vasco da Gama jersey on every occasion—formal or casual—a tradition that became a central visual and emotional element of the identity.
Mr. Onofre de Lacerda
The logo draws direct inspiration from the iconic red cross of Vasco da Gama club. That cross is artfully combined with a silhouette of the surrounding coffee mountains, rendered in black and white to echo the club’s color scheme. The overall effect mimics how the cross and mountain shapes sit across Mr. Onofre’s chest when he wears his beloved Vasco tee, creating an evocative visual metaphor blending football passion and coffee heritage.
The brand was so authentic and meaningful that it received recognition and a heartfelt acknowledgment from the Vasco da Gama club itself—an extraordinary honor linking Mr. Onofre’s personal fandom with the broader legacy of the team.
