About

I’m a creative whose journey weaves through art, gastronomy, social impact, and advertising.

After a life-altering divorce left me alone in a stark white apartment, my only companion was Jimmy Choo, my Bull Terrier. To fill the blank canvas surrounding us, I began doodling playful illustrations around him, capturing whimsical scenes. This intimate, heartfelt creative expression resonated globally: my Instagram blossomed into a community of over 500,000 followers, and A Dog Named Jimmy became a New York Times bestseller published across eight countries.

Before my artistic rise, I built a career in food—opening my own restaurant and founding (and serving as editor-in-chief of) Marketing na Cozinha, one of Brazil’s most influential food blogs. Through recipes, storytelling, and community engagement, I shaped culinary conversations and elevated Brazilian gastronomy from kitchen to digital culture.

Building on my passion for culturally rooted sustainability, I co-founded the ATÁ Institute with chef Alex Atala. As Communication & Marketing Director, I helped launch projects such as Baunilha do Cerrado, Pimenta Baniwa, stingless‑bee honey, and Yanomami mushroom ventures—all aimed at valorizing native biodiversity and empowering producers.

Since its inception, I've been Creative Director at SUNO United Creators, where I’ve blended art, experience, and innovation for top-tier clients. Highlights include activations with Santander, Doritos, Tidal, Heineken and iFood.

In 2019, SUNO was the Brazilian agency with the most trophies at Effie Awards Brazil. In 2020, SUNO was named Agency of the Year. In 2021, we won the Grand Effie with a project made in partnership with VMLY&R. In 2022, we were Agency of the Year once again. Santander was chosen client of the year both in 2019 and 2021 editions.

SUNO was ranked #TOP5 Independent Agency by Effie Worldwide 2021 and best Independent Agency in Latin America.