I led the design and production of InstamarketBR, Instagram’s signature creator fair in São Paulo, delivering two successful editions.

The first edition took place on Pinheiros neighborhood, bringing together over 70 independent brands from creative sectors such as design, beauty, gastronomy, art, and lifestyle, and attracting more than 11,000 visitors who enjoyed workshops, trainings, live DJs and family‑friendly experiences.

Aligning with Instagram’s visual identity, the space featured modular stalls styled with bold gradients, neon signage, tropical greenery, stickers, interactive branding, and a large #INSTAMARKETBR photo wall to encourage social sharing.

My role focused on creating a cohesive visual language that invited exploration, storytelling, and user-generated content across the fair to all ages.