The visual identity for Alter Bar by chef Flávio Trombino, one of the great names in Minas Gerais gastronomy and the chef behind Xapuri for decades.
A lifelong passion for horses and equestrian culture led Flávio to bring together two worlds close to his heart: horses and food.
Inspired by the atmosphere of a traditional tack room, filled with his personal trophies, hats, photographs and memories, the identity combines references to equestrian culture, Minas Gerais and religiosity.
The visual language draws from branding irons traditionally used to mark cattle, transforming this rural symbol into the foundation of the bar’s identity.
