In 2022, I created the brand identity for Café Menina, a specialty coffee born in Pedra Menina — a quiet village in the Caparaó mountains, the most renowned and awarded coffee-growing region in Brazil. With its high altitudes, unique microclimates, and passionate producers, Caparaó has earned its place as a symbol of excellence in Brazilian coffee.
The brand was inspired by the breathtaking landscape and emotional depth of the region. The logo’s foundation is the silhouette of the Caparaó mountain range, echoing the gentle, rolling horizon at sunset — one of the most poetic views in the country.
At the heart of the visual identity stands the Girl — inspired by the Fearless Girl statue by artist Kristen Visbal — a global symbol of courage and female empowerment.
Café Menina is more than a brand. It’s a tribute to the land, to the contemplative spirit, and to the feminine energy that nurtures and transforms. It’s a celebration of origin, resilience, and the harmony between nature and tradition — brewed in the most celebrated coffee terroir of Brazil.
