As Creative Director over three consecutive years at SUNO, I led Santander’s groundbreaking Blackweek campaign, transforming intangible financial services into real-world products. We created beautifully packaged versions of mortgages, personal loans, credit cards, and investment plans transforming it into the bank's most important sales event.
Black Friday has become Brazil's top retail event, with banks now joining the November offers. Santander pioneered this trend for the financial sector in 2017. After its first-year success, the challenge was to stay relevant and innovative as competitors followed suit and we won a lot of awards for it.
Effie Awards Brasil 2020 - Silver (3 years of Black Friday - Long-term efficiency campaign)
Effie Latam 2021 - Silver (3 years of Black Friday - Long-term efficiency campaign)
Effie Latam 2022 - Bronze (Black week da Retomada)
Profissionais do Ano Globo TV 2020 - Shortlist Integrated Campaign (Black Week vem que volta)